Google Introduces AI: Time to Review Your SEO Strategy

Last week, Google launched its generative AI search, AI Overviews, for all users in the USA. According to many experts, this marks the most significant change in search to date, with projections expecting the feature to reach over a billion users by year's end. Staying updated and adapting SEO strategies could prove pivotal in maintaining competitiveness in this evolving search landscape.

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The unveiling took place at Google's annual developer conference, Google I/O, where the long-awaited feature was revealed to the public. For those immersed in SEO and search marketing, this announcement was anticipated. The concept behind AI Overviews, previously tested and refined under the name Search Generative Experience for a year, signalled the inevitable integration of AI into Google's platform.

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AI Overviews introduces a new AI-generated summary prominently displayed in our search results. When users conduct searches, this feature provides concise to detailed summaries of topics, aiming to streamline information retrieval without requiring users to navigate traditional search results. In essence, Google now searches for you.

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Initially, AI Overviews will focus on addressing complex queries where Google believes it can enhance search results beyond traditional methods. However, this marks just the beginning of a new era, with additional AI Overviews features already undergoing testing.

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Read more at:

https://www.dagensmedia.se/fordjupning-och-opinion/debatt/google-introducerar-ai-dags-att-se-over-din-seo-strategi/