Organic Search

Our Approach

Our SEO strategy involved several key actions:

1. Technical SEO: Optimizing website structure, addressing indexation, canonicalization, and duplication issues, and implementing structured data to enhance SERP visibility.
2. Category Content Strategy: Expanding categories and subcategories based on products in stock, search demand, and seasonality. This included creating new informational content and improving internal linking.
3. Scalable Metadata Recommendations: Optimizing metadata with calls to action (CTAs) and emojis to increase click-through rates (CTR).
4. Content Hub Strategy: Collaborating with writers to create unique, relevant content that meets YMYL quality rating guidelines, and enhancing internal linking between informational and commercial content.
5. Link Acquisition: Building relevant referring domains to target commercial category and brand pages, improving domain authority and competitiveness for difficult keywords.

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Results

The campaign achieved significant growth, with key performance indicators (KPIs) showing marked improvements:

• Non-Branded Performance: Non-branded clicks increased by 543% YoY, exceeding the target of a 50% increase. The website's non-branded CTR improved by 7.5%, and the average position improved from 14.7 to 11.
• Organic Revenue: Organic revenue saw a 115% increase YoY, surpassing the target of a 50% increase.
• Organic Visibility: Visibility increased by 1325% since the start of the campaign, with a YoY increase of 159%.
• Keyword Rankings: Keywords ranking in the top 10 positions increased by 116%, far exceeding the target of a 50% increase.

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